There will be plenty of opportunities for viewers and users to interact with the Chevy brand through the Moments option on Twitter, as some of the world's greatest athletes are interviewed and interact with the audience through the show. The show will be updated weekly and will give subscribers a notification through Twitter so they can be the first to see what it has to offer.
“It is our goal to break through the newsfeed-scrolling behavior of social, drawing fans to our brand and keeping them coming back week after week,” said John Gasloli, Global Chevrolet Marketing. “Using Twitter Moments and Retweet to Subscribe, Chevrolet is changing the video viewing experience from one that is passive, to one that is fully participatory and engaging. It also keeps the user within the experience, allowing them to engage with all content without ever leaving Twitter.”
Chevy's partnership with Twitter will allow it to interact with customers on a very personal level, offering them content directly tailored to their interests at a fast pace. With Chevy starting the first of its kind video series on Twitter, this new partnership puts Chevy directly in contact with their customers. Be sure to check out @ChevroletFC on Twitter to learn more and tune in to the show.
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